Happy99 x Reebok Instapump Fury Pack Releasing December 2023

Happy99 will team up with Reebok to release the Happy99 x Reebok Instapump Fury Pack in December 2023.

Reebok and design duo Happy99 have recently unveiled their joint venture, the Happy99 x Reebok Instapump Fury. This collaboration showcases two distinct anime and gaming-inspired renditions of the iconic Reebok Pump runner from 1995.

In 2018, designers Nathalie Nguyen and Dominic Lopez shared a virtual sneaker concept photo on Instagram for their brand “Happy99”. Shortly thereafter, several stylists expressed interest in obtaining the shoes for their celebrity clients. Just over a year later, what initially began as a digital “passion project between two remote artists and designers” is gaining traction in the realm of footwear and apparel.

“When we first started “H99”, we originally used the page to showcase our own 3D shoe concepts, so finally being able to make our first shoe is really full circle for us.”

Dominic Lopez, Happy99 Co-Founder

Presented in two distinctive colorways, Purple/Midnight/Earth and Boulder Grey/Mint, the Happy99 x Reebok Instapump Fury utilizes various fabrics, vibrant color accents, and natural tones, drawing inspiration from 1990s video games and anime. Notable design elements encompass a translucent Pump button and bladder, a Cordura/suede/synthetic composite upper, graphic nylon and ripstop gaiter, a custom graphic sock liner, an OG Fury carbon footplate, and multiple branding references throughout.

Happy99 Reebok Instapump Fury Release Date

You can expect the Happy99 x Reebok Instapump Fury Pack to be released exclusively at Happy99.online on December 15th, 2023. A global launch will occur on December 22nd, 2023, via Reebok.com and other select retailers. The retail price is $250 each. Below, you can check out more photos of the two to give you a detailed look.

Check out our Sneaker Release Dates page for more upcoming drops from the brand.

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